Macworld Cover Creation
After working on the latest cover for Macworld Magazine I wanted to show what is involved in making a cover. I focused on the three main areas: the photography, photoshop and design. I chose a time lapse format to convey lots of information in a small amount of time. The only drawback of time lapse is that since half a day goes by in 30 seconds, the whole process seam so easy! Lots of details were left out of the design process (like the cover meetings and rounds of layout options). I began to photograph the design process after the layouts had already been narrowed down to just three cover designs. On the technical side, for the time lapse video, I used the Canon 5D Mark II with a 24mm-70mm zoom. I chose the 5D because of its great image quality with high ISO’s. Canon’s sRAW1 gave me the flexibility of a RAW file with the file size of a jpeg. The actual Macworld cover was taken with a Phase One P65+ digital back attached to a 4×5 Sinar X camera with a 65mm lens. Many thanks to Rob Schultz for allowing me to invade his office and literally shoot over his shoulder. The music was used with permission by The Brokenmusicbox.
I miss those old Cinema Displays. They still look absolutely gorgeous and produce some of the best most accurate colours of any monitors I’ve used.
Apple. Bring back the professional matte finish displays with the more modern 12bit ISP panels! Please!
Awesome!!!!
A terrific “look-see” video illustrating real world production. Great job!
great!
woah awesome
This Inspires
very cool =)
Only 21 comments? Including mine? well that just won’t do!!!! AMAZING video guys!
Wonderful job, what a great insight into the industry. I’m setting up as a freelance designer and this video is very inspiring. Great job!!!!!
Good job, nice music.
That was awesome!
Wonderful!
I guess you are damn… It’s really awesome!!
nice production!!!
Delightfully edited
Amazing. Love this kinda stuff. More please !
Wow a lot goes into the making of just one cover. @_@
Perfect Video!
I want that song !
Thanks for time in creating this video. I am going to show it to my high school digital photo classes to show them what all is involved. I love the trial and error in the design process. Kids tend to create one design and say that’s all folks…take it or leave it. Greatly appreciated!
awesome!!
That was sick!
Excellent video! I enjoy it.
The equipment you are using is all that in super high-end ones, especially the Sinar (?) view camera with digital image back, by the way, what is the make and model of the camera back? Where can I buy it for my Sinar X 4×5 camera? B&H? I am in Taiwan.
theres so much time put into that, people have no idea. i wish that was my job.